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About the Author
STEVE GLAVESKI’s mission is to unlock the latent potential of organisations and people to create more impact for humanity and lead more fulfilling lives. He is a respected authority within the corporate innovation and startup space. The journey, however, hasn’t been easy. He grew up in the socio-economically challenged, working-class western suburbs of Melbourne. He was also fired from his first real job. Despite this, he hustled his way into gigs with prestigious firms such as EY, KPMG and Macquarie Bank. Then, just like that, he gave it all up to pursue a life in entrepreneurship.
Since making the leap, and learning some hard lessons with his first web startup Hotdesk, he founded corporate and startup innovation accelerator Collective Campus, now a seven-figure business and one of Australia’s fastest growing new companies. He also founded children’s entrepreneurship program Lemonade Stand, hosts the 300-episode strong Future Squared podcast and is a founding investor in blockchain company, Konkrete
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About the Book
Steve wrote this book for people who are dissatisfied at work and are looking for more from life. He wrote this book to increase their chances of making the leap successfully by helping them avoid many common pitfalls faced by first time entrepreneurs, and doing away with many of the self-limiting beliefs and behaviours that one picks up in the corporate world.
A lot of business experts talk about following your passion and being your own boss… but few cover how to make the leap from the corporate world successfully. It is critical you develop the mindset of an entrepreneur and systematically validate and execute on your business ideas. This enables you to reduce stress and radically increase your chances of success.
While people are enamoured by the idea of entrepreneurship, most find themselves stuck in the rat race, miserably comfortable, rationalising a job they hate, living for the weekend and casually browsing job listings and holiday destinations as a form of escape.
Find out more about the book here: https://www.employeetoentrepreneur.io/
Read articles from Steve on Medium here: https://medium.com/@SteveGlaveski
Find out more about Steve’s business, Collective Campus, here:
Know some entrepreneurial kids? Introduce them to the lemonade stand:
BIG IDEA 1 (5:25) – Mindset is everything.
There are plenty of tools, technologies and strategies to help with the practicality of starting a new business after working for a company and advice for what you need to do before, during and after transition. The most important thing during this period though is your mindset which Steve covers thoroughly throughout the book. He talks about everything from stoicism to growth mindset, failure to setting your purpose. He also covered physical health as well for looking after yourself through fasting, diet, exercise, cold shock therapy and meditation.
Steve talks about the importance of success in the way you look after yourself so that you can sustain the hard work and mental stress and energy that is needed for running your own business. He also talks about the process of running your business as a mindset of growing, learning, failing; the peaks and the troughs.
BIG IDEA 2 (8:11) – It is an art and a science.
The book is filled with A to Z of building a business- from idea to execution. From moving out of your corporate role and unlearning the bad habits to finding clients and marketing your business. He talks about the judgement calls, risk appetite and patience you need to succeed all the way through. It’s the balance of judgement you need to apply to the science of building a business.
The book goes deep into the funding models, marketing options, how to run a launch, how to find your customers. There’s also several checklists on what you need to do to bring these processes to life.
BIG IDEA 3 (10:23) – Know your customer.
This is not just guessing what your customer wants but getting in front of them and testing ideas. He quotes Seth Godin and the need to be ten times better to get your customer’s attention and be remarkable (a purple cow) to stand out.
There is heaps of great advice, systems, checklists and processes you can use in prototyping and design thinking methodology. It’s so important to use these in the right way by knowing your ACTUAL customer not someone who pretends to be your customer.
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