Dec. 3, 2022

Ideaflow by Jeremy Utley and Perry Klebahn: how to have more ideas


About the book

Great Ideas. Methods, not Magic.

Innovation is not an event; it’s a practice. Don’t leave the big ideas to the creatives. Revolutionize your creative process by mastering Ideaflow: the proven strategy that anyone can use to routinely generate and commercialize innovative ideas. Whether you’re an entrepreneur, student, C-suite leader, or anything in between, this book will teach you how to unleash creativity and innovation to magnify and accelerate all your other efforts, by simply building it into your daily routine

About the authors

Jeremy is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is the co-host of the d.school’s widely popular program “Stanford’s Masters of Creativity.”

Perry is a seasoned teacher, entrepreneur, product designer, chief executive and co-founding member of the Stanford d.school's faculty with over 20 years of experience.

Find out more about the book and authors here.

Big ideas

1) All problems are idea problems

2) You're not testing enough

3) Elevate

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