March 24, 2019

It's Who You Know by Janine Garner: Networking without the cringe-factor

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About the Author


Janine is known as one of Australia’s most thoughtful experts on leadership, networking and Collaboration.


She has worked her way across the world putting together award-winning marketing campaigns and strategies for high-profile brands like Ralph Lauren, Oroton, Jaeger, Sainsbury’s Homebase and Citizen Watches.


Janine’s a Partner at Thought Leaders Global, which helps clever people to become commercially smart, and the founder of the LBDGroup, a networking community that connects like-minded women together to help them achieve extraordinary growth. She’s also the host of the Unleashing Brilliance podcast, sharing lessons, learnings, musing and insights from leaders, business owners, entrepreneurs and other awesome people



Click here to buy on The Book Depository


About the Book


It’s Who You Know is a dive into a more meaningful form of networking – how to build the connections around you. This is not about spraying business cards at soul-crushing events but being strategic and thoughtful about who you need around you.


Janine says that “networking still matters, but your network matters more”. The book is a practical guide for the who, what, where and how of finding and maintaining your core group of influence – underpinned by the fact that value goes both ways.


BIG IDEA 1 (3:15) - Quality over quantity. This concept is about finding your core four.  This isn’t about finding lots of people and having transactional relationships but having your core four people. She named these four as the butt kickers, promoters, teachers and pit crew.  Purpose is important as to knowing what roles you need around you. For example, in some points of your life you need more butt kicking than promoting or other times you need more pit crew than teachers.


A clear purpose also helps you determine ‘what good looks like’ and what you need from that particular relationship or person. The interesting part is you don’t always have to be explicit with person, sometimes they naturally fall into those roles. However sometimes you will need to ask a person to play a specific role in your life/career.


Janine expands these core four roles into 12 specific roles, three in each category.  She has a template called the ‘SORT’ (see resources link below) which is used to audit who is in your circle at the moment. This book is also about reciprocity - the mindset of both give and take with your network.

BIG IDEA 2 (5:59) - Beware of the shadows! Janine describes four shadow types that you need to be aware of and wary of. They are your burners, underminers, judgers and fighters. You need to avoid having too many (or any!) of these people in your life and spending time with them because they suck all your energy away.


As this book is about strategic and intentional networking - thinking who is around you and who you’re spending the most time with - you want to make sure those people have a positive influence on you.


BIG IDEA 3 (7:33) - This is an ongoing process. There are different times in your life or career that you will require different support and the value exchange. This might mean you have to change the way you hang out with people, for example going to different types of networking events or mixing with different people. Think about how you can learn from these networking events and experiences.


Being an ongoing process you need to constantly think about the why, the who and the how. Who are the people you don’t know and who do you need to add in or change? The important message of this idea is cultivation. There are ten steps mentioned in the book that can help cultivate your network; from making a good first impression, being memorable, being an action taker and following through.


Resources that support It’s Who You Know 

Nexus Profile to audit your current network 

Janine’s Unleashing Brilliance Podcast


Music By:Moonlight By ANBR


Click here to buy on The Book Depository


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