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About the author
Gary Vaynerchuk is the chairman of VaynerX , a modern-day media and
communications holding company and the active CEO of VaynerMedia , a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
Gary is currently the subject of DailyVee , an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
As a young child, Gary began his entrepreneurial career by ripping flowers out of his neighbors’ yards and using his natural charm to sell them right back (a profit margin he has still yet to equal). Soon he had upgraded to operating an entire lemonade stand franchise, managing multiple locations and commuting via big-wheel to collect his profits.
About the book
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Watch Gary’s YouTube channel here:
https://www.youtube.com/channel/UCctXZhXmG-kf3tlIXgVZUlw (definite language warning!)
Follow Gary on Twitter: https://twitter.com/garyvee
Check out the Gary Vee Audio Experience: https://podcasts.apple.com/us/podcast/the-garyvee-audio-experience/id928159684?mt=2
BIG IDEA 1 (8:17) Connect through value.
This idea is not about transactional value or merely shouting about your latest thing. These are the connections made through sharing value. It’s about getting the right people on board and building the trust.
Connecting through value is about knowing your customers. What are their problems, what language do they use and how do you uniquely solve that problem? How do you bring value on a daily, weekly or monthly basis. It should be consistent and you don’t just show up when you’ve got something to say.
BIG IDEA 2 (9:30) Social media is a strategy not an after-thought.
If you’re not thinking of a social media strategy, you’re going to be left behind. The book is very practical and balanced with plenty of real life examples (good, bad and ugly) showing that your social media strategy needs to be fully integrated into everything else you do.
You need to have someone allocated who will run your social media, who is trained and is connected to the strategy in the best way they can. They can use the strategy to bring the right people to you at the right time and for the right reasons.
For some people who might think that social media ‘doesn’t work’, they are often not doing it right. It could actually be that you are not on the right platform or you are not using the playform in the right way to connect.
BIG IDEA 3 (12:30) Find the right voice.
Each platform has a unique voice. You can’t just copy and paste content from one platform to another. Each platform has different voices and different contexts – people also expect different things from different platforms.
This is why strategy is important. Not all content can go everywhere. You need to find your voice for each platform. You need to be authentic whilst finding the right voice for each of the platforms.
Music By: Mindplay – No Lead Vocals Song by Roza
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