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About the author
Who is Pat Flynn? Pat is a family guy who learned about passive income because he had to. Like so many other people, Pat is on his Plan B career.
He graduated from college with an architecture degree and went to work for an amazing architectural firm as a Job Captain. He was thriving in his career and had no plans to leave it—but there are some parts of life we can’t control.
The downturn in the economy hit the industry hard. In 2008, just a few months before his wedding, Pat was laid off from his job.
When Pat started Smart Passive Income (his uber-successful blog and now all-encompassing media enterprise including a podcast, YouTube channel, events and even a conference) back in 2008, his goal was simple: share the strategies that have helped him grow his online business. Since that time, it has become remarkably easy to find advice on internet marketing and starting an online business—but what has gotten harder is finding ethical advice that has been properly tested.
Pat lives in San Diego with his Backstreet Boy loving wife, April, and two kids – Keoni and Kailani, plus their dog, Gizmo.
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About the book
Customers, followers, subscribers.
It’s easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?
But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.
These are the people, if you connect with them in the right way, who will become Superfans.
Followers may “like” an Instagram post. Customers may buy a product. But “Superfans” will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.
Whether you’re a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You don’t need to change the entire world to build a successful business; you just need to change someone’s world.
People don’t become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.
More about what Superfans is about: https://www.smartpassiveincome.com/askpat/what-is-superfans-about-and-who-is-it-for/
Check out Pat’s site: https://www.smartpassiveincome.com/
Listen to the excellent SPI podcast: https://www.smartpassiveincome.com/podcasts/
Pat’s YouTube channel: https://www.youtube.com/user/SmartPassiveIncome
Liked this one? You might also like the Power of Moments episode of Steph’s Business Bookshelf
BIG IDEA 1 (7:06) – Get them involved.
How can you get your audience, people and customers to be more involved in your business? This includes giving them group names (eg Trekkies) which is a powerful way to build a community with an identity.
Other ways to get your audience involved is by polls or surveys by asking them to shape the direction of your product or services.
This is not just about putting your pretend new logo decision on a large Facebook group as a disguise for selling or promoting your business, but it is about how you can connect in a meaningful way with your followers.
Pat mentioned in the book that he spends fifteen minutes each month with ten new email subscribers to find out what they signed up for, what they’re struggling with. This helps him pick up the right language to use to describe the problems he’s solving, which is really important when you are solving other people’s problems.
BIG IDEA 2 (10:18) – Remember the lemons.
It’s about remembering the small things that matter. This drives loyalty. The power of being seen and being recognised is critical in building an audience and people who will come back to you.
Remembering little things like if someone has an event coming up, and dropping them a message to say ‘hope things things go well’ – can go a long way.
And if you are a service provider or consultant and you have clients that you know well, you get the chance to build up a bank in your mind about all the things that go on for that person and leverage on those to build trust, connection and a more personal approach.
Just using the small things that make people feel seen, heard, appreciated and special… which can help them become superfans.
BIG IDEA 3 (13:39) – Make it personal
Pat talks a lot about making your services more personal. There are so many technologies available now to do that. These are the little unexpected touches that helps take people from just liking your post to engaging and connecting with your message, value and you as a person.
This is a very important thing to reflect on your business. How can you make that personal connection?
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