March 31, 2019

The power of moments by Chip Heath and Dan Heath: create and curate moments that matter

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About the Authors

Chip Heath and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.


Chip is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.


Dan is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.


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About the Book

In this book, the authors explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and Work.


While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter.


What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?


This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.


BIG IDEA 1 (3:23) - Focus on moments that matter. We have a bias towards the peaks (high or low), the endings and transitions when recalling over our experiences of something. However you can help create moments that stick within these biases.


For example, the ‘signing day’ for high school seniors to reveal where they’re going to college. This concept was introduced at a high school in the US, inspired by the tradition of college students being announced as being signed up by big sports team. Two teachers decided to create a similar moment to celebrate the transition from High School to College (University) - especially for the students who are first of their family to go to College. This also inspired future generations to be up on stage in future to experience the transition moment (and work hard to get there).


The concept of ‘defining moment’ was mentioned in the book. It is defined as a short experience that is both meaningful and memorable. Another example mentioned in the book was an average hotel in LA where they make your stay unforgettable and remarkable. They focus on the small details that create magical moments in someone’s holiday.


BIG IDEA 2 (5:54) - The four elements of a defining moment. These are elevation which is transcending the normal course of events, insight - rewriting our understanding of self or the world, pride - capturing us at our best and connection - because defining moments should be shared with others. These elements are important to create a defining moment that sticks and  mean something to people.


BIG IDEA 3 (7:20) - Looking for that moment. There are three key types of moment; transitions, milestones and pits. These are the points where you can create moments for others and for yourself. For example in transition in relation to work, induction for new person joining a company is a huge transition moment and one that should be carefully considered accordingly.


Milestones involve celebrating and recognizing an achievement and putting them into people’s life or career - and they might not be the standard birthday/anniversaries. For the pits it’s recognising those and doing something to alleviate this. For example, in retail banking, a bank can create a moment from a pit in someone’s life (such as being made redundant or going through a divorce).  The moment could be a three month cooling off period until they get their finances back in order. Banks are in a unique position to create moments to provide a good customer experience… but so often don’t.


Music By:Stay Right There By Michael Shynes

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